举一反三
- Which of the following is least accurate regarding product development and marketing for firms under monopolistic competition A: Firms that bring new and innovative products to the market face relatively more elastic demand curves than their competitors. B: Relative to other types of competition, product innovation is critical to the pursuit of economic profits. C: Advertising is necessary to communicate the uniqueness of the firm’s products relative to its competitors.
- Current marketing situation means to present relevant ________ data on the market, product, competition, and distribution.
- For successful marketing, we must ensure to have the right type of product that is in demand for our market.
- Market demand relevant to industry marketing expenditure show infinity, is said to be ( ) A: share potential B: market demand C: market potential D: product potential
- Generally, price and demand is ____ related which means that the increase in the price would lead to the decrease in the demand for that product and vice versa.
内容
- 0
Which of the following marketing management concepts is most likely to lead to marketing myopia? A: customer-driven marketing concept B: customer-driving marketing concept C: product concept D: marketing concept
- 1
The equilibrium price is a point at which buyers’ demand for a product and sellers’ supply of it are in balance.
- 2
Which one is not the element of marketing mix? A: Product B: Place C: Promotion D: Planning
- 3
At least 100 million people are ____________; 600 million people live under the conditions which are threatening _______________________.
- 4
The biggest difference between integrated marketing and traditional marketing is that the former takes ( ) as the starting point to think about marketing problems systematically. A: Customer demand B: Investment demand C: Demand for sustainable development D: Profit demand