A: A) once a market goes into sales decline, oligopoly conditions set in.
B: B) entirely different target markets may be involved at different stages of the product life cycle.
C: C) industry profits are increasing well after sales start to decline.
D: D) a product that doesn't get beyond the introduction stage is still likely to be very profitable.
E: E) All of the above are true.
举一反三
- Every product has a life cycle. What are stages of the cycle? A: growth B: introduction C: maturity D: decline
- Every product has a life cycle. The four life cycle stages are: introduction, _______, maturity and decline. A: prodution B: development C: modification D: growth
- In the introduction phase of product life cycle, company may have _____ sales volume.
- All products go through product life cycle of introduction, growth, maturity and decline.
- Four stages of product life cycle: Market _______ Market _______ Market _______ Market _______
内容
- 0
All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
- 1
Which of the following is a significant challenge presented by the product life cycle? A: increased expenses B: increased competition C: new product development D: evaluation of results E: recognizing the stages as a product goes through them
- 2
In the _____phase of product life cycle, the total sales volume begins to fall and price war may often break out.
- 3
In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.
- 4
The product life cycle begins when a new product is launched into the market and ends when the product is withdrawn from the market.