To differentiate a product in the market, a company needs to____.( )
A: work on its actual and augmented benefits
B: promote its unique selling proposition
C: improve its quality
D: emphasize its brand
A: work on its actual and augmented benefits
B: promote its unique selling proposition
C: improve its quality
D: emphasize its brand
举一反三
- The purpose of the benefits system of ABC Company is to . A: encourage its employees to work overtime B: get its employees out of the office C: develop its unique marketing strategies D: increase its overseas market share
- The company is going to publicize its corporate culture and improve the quality of its employees.
- The company needs to improve its competitive _______.
- When selling a product, you need to introduce its features and benefits as well as its technological life-span and patent pretection.
- When the customers decide to buy a company’s product, they prefer to choose______. A: its technical features. B: its market ability. C: its value-added service.