15. Newspapers make their money from combination of cover price ___________ and what they bring in from selling advertising space.
举一反三
- What are the two criteria to make money from publishing?
- The____problem of bring a space ship back from the moon has been solved.
- Passage 6 Who won the 2008 World Cup soccer game? What happened at the United Nations? How did the critics like the new play? Just when an event takes place, newspapers are on the streets to give the details. Wherever anything happens in the world, reporters are on the spot to gather news. Newspapers have one basic purpose – to get news as quickly as possible from their source, from those who make it to those who want to know it. Radio, television, and other inventions brought competition for newspapers, so did the development of magazines and other means of communication. However, this competition merely stimulated the newspapers to quickly make use of the newer and faster means of communication to improve the speed of their own operations. Today more newspapers are printed and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers informed of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices through advertising. Most depend on advertising for their very existence. Newspapers are sold at a price that fails to cover even a small part of the production cost. The main source of income for most newspapers is advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This is measured in terms of circulation (发行量): How many people read the newspaper? Circulation depends, to some extent, on the work of the circulation department and on the services or entertainment offered in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information about the community, city, country, state, nation, and world – and even outer space.
- Money obtained from selling ___ is used to subsidise the service, but the costs of collection are much greater.
- Exchange rates are the prices of buying，selling or converting money from one currency to another.（ ）