A: A) a very broad set of activities required to ensure that consumers can get the products and services they want and need.
B: B) limited to only selling and advertising.
C: C) purchasing goods and services that most consumers don't need using aggressive tactics to overcome consumer resistance.
D: D) making a good product that sells itself.
E: E) producing goods and/or services.
举一反三
- When computing the cost of the basket of goods and services purchased by a typical consumer, which of the following changes from year to year? A: The quantities of the goods and services purchased. B: The prices of the goods and services. C: The goods and services making up the basket. D: All the choices are correct.
- business-to-business (B2B) market All the and that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.
- A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.
- Products are either physical goods or services and can’t be both. A: 正确 B: 错误
- 中国大学MOOC: Products are either physical goods or services and can’t be both.
内容
- 0
Television advertising creates a _________ for products and services that people may not need and cannot _________.
- 1
中国大学MOOC: The earliest forms of personal selling involved _________ systems. The participants in a transaction directly exchange goods or services for other goods or services without using money.
- 2
The phenomenon of scarcity stems from the fact that A: most economies’ production methods are not very good. B: in most economies, wealthy people consume disproportionate quantities of goods and services. C: governments restrict production of too many goods and services D: resources are limited
- 3
Consumers directly buy goods or services from a seller over Internet without an intermediary is called ____________________.
- 4
中国大学MOOC: _____________ occurs when a firm exports goods or services to consumers in another country.