Why must researchers avoid generalizing from focus group participants to the whole market？（ ）
A: Participants' responses are not reliable.
B: Most of the participants are likely to be ignorant about the topic of discussion.
C: The size of the group is too small and the sample is not drawn randomly.
D: Most of the participants are likely to exhibit similar tastes and preferences.
E: The participants usually come from diverse backgrounds.
A: Participants' responses are not reliable.
B: Most of the participants are likely to be ignorant about the topic of discussion.
C: The size of the group is too small and the sample is not drawn randomly.
D: Most of the participants are likely to exhibit similar tastes and preferences.
E: The participants usually come from diverse backgrounds.
举一反三
- Why must researchers avoid generalizing from focus group participants to the whole market?
- According to the teacher, it would be better if the participants in the group discussion ______.
- What are the four key aspects compose a successful focus group discussion? A: Agenda B: Participants C: Moderators D: Interpretation
- Participants in the focus group process are free to express their opinions without being guided by the moderator.
- Taxes are costly to market participants because they: () A: transfer<br/>resources from market participants to the government. B: alter<br/>incentives. C: distort<br/>market outcomes. D: All<br/>of the above are correct.