Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors?
A: comparative-parity method
B: objective-and-task method
C: affordable method
D: competitive-parity method
E: percentage-of-sales method
A: comparative-parity method
B: objective-and-task method
C: affordable method
D: competitive-parity method
E: percentage-of-sales method
举一反三
- The percentage of sales method requires that all accounts grow at the same rate.
- Which of the following methods is commonly used for total carbohydrates determination？ A: Phenol-sulfuric acid method B: DNS method C: Muson Walker method D: Somogyi- Nelson method
- In Civil Engineering, three basic methods involved in scientific researches are: A: Theoretical method B: Comparative method C: Experimental method D: Numerical method
- Under the allowance method, the aging of accounts receivable method is one method to estimate the amount of bad debts.
- Which is not the method of finding the initial basic feasible solution of transportation problem. ( ) A: Northwest angle method B: Minimum element method C: Vogel method D: Closed loop method