Amazon’sdigitalecosystemsbroughtunprecedentedchangetoonlinebookintermsof___________.
A: Readership
B: Publishing
C: Marketing
D: Content
E: Authorship
A: Readership
B: Publishing
C: Marketing
D: Content
E: Authorship
举一反三
- When determining who gets authorship on a scientific paper, researchers should: A: Offer authorship to everyone who made a contribution to the research B: Offer authorship only to those who have a PhD C: Offer authorship to anyone who participated in at least one of the following activities: study design, data collection, data analysis, or manuscript writing/editing D: Offer authorship only to those whose involvement was significant enough that they can take public responsibility for the article’s content
- Which of the following is not an example of industry structure convergence?( ) A: Amazon’s creation of Amazon Books Publishing B: Verizon’s acquisition of Yahoo C: AT&T’s acquisition of Time Warner D: Apple’s development of the iPad
- As the readership was growing more diverse, the penny paper ______. A: improved its content B: changed its writing style C: developed a more sensational style D: became a tool for political parties
- The Reinvention period is characterized by_________。( ) A: local economy B: user-generated content C: viral marketing D: disintermediation
- Content convergence describes convergence in the design, production, and ________ of content. A: sales B: marketing C: consumption D: distribution