中国大学MOOC: In reality, though, the unity and coherence of ideas among sentences is what constitutes a paragraph. A paragraph is defined as “a group of sentences or a single sentence that forms a unit”.

To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing.

Therearefourbasicstandardsofeffectivewriting,suchas____________.appliedinabookreport. A: unity B: support C: coherence D: error-freesentences

Which of the following is not the typical feature of research articles? A: Accuracy B: Conciseness C: Objectivity D: Vividness

__________ does not contain in the principles of “choice of words”. A: Exactness B: Arbitrariness C: Appropriateness D: Conciseness