A: context advertising
B: personalized advertising
C: seach engine optimization
D: viral advertising
举一反三
- Advertising networks allow advertisers target specific customers based on the profile of the audience viewing the content. This is called __________.
- In context advertising, ads are highly personalized based on the general information of the audience viewing the content.
- Networks can also help customers target specific audiences through_________ A: the topics of the web pages where the ad appears B: profile of the audience viewing the content . C: click-through rates D: keywords
- According to the objective of advertising, we can classify the advertising into few types, such as ( ). A: Informative advertising B: Mentioned advertising C: Persuasive advertising D: Reminder advertising
- 国外广告公司常用（）表示“公司”。 A: advertising company B: advertising corporation C: advertising agency D: advertising associates
内容
- 0
Which of the following statements are correct？（ ） A: Advertising in magazines can be effective in reaching niche target markets. B: Advertising via television can be effective in targeting a geographically concentrated audience. C: Advertising in newspaper can be effective in reaching niche target markets. D: The overall effectiveness of advertising can be difficult to measure.
- 1
Which of the following statements are correct？（ ） A: The overall effectiveness of advertising can be difficult to measure. B: Advertising via television can be effective in targeting a geographically concentrated audience. C: c. Advertising in newspaper can be effective in reaching niche target markets. D: Advertising in magazines can be effective in reaching niche target markets.
- 2
Target audiences for international advertising differ in that .
- 3
The most expensive advertising would likely be __________. A: television advertisement during the Super Bowl B: highway billboard advertising C: institutional advertising D: industry advertising
- 4
（ ） is primarily designed to inform and educate rather than sell a product or service. A: Outdoor Advertising B: Online Advertising C: Print Advertising D: Public Service Advertising