• 2022-06-06
    A preliminary investigation is usually conducted earlier than the enterprise field survey
  • 内容

    • 0

      The basic processes of Market Research are ( ). A: Clarifying investigation objectives B: Designing an investigation plan C: Making an investigation plan D: Organizing field investigations E: Collation and analysis of investigation data

    • 1

      The author conducted a survey among undergraduate students trying to find out __________.

    • 2

      Many of the activities performed during the preliminary investigation are still being conducted in(1),but in much greater depth than before. During this phase, the analyst must become fully aware of the(2)and must develop enough knowledge about the(3)and the existing systems to enable an effective solution to be proposed and implemented. Besides the(4)for process and data of current system, the deliverable from this phase also includes the(5)for the proposed system.

    • 3

      which topics may be conducted in investigation reports? A: popularity of different newspapers among middle-class readers B: prevalence of drug use among a section of people C: sample survey of public opinion on an important issue D: consumer preferences in the use of soaps and detergents

    • 4

      According to the 28th annual survey of college freshmen conducted by the American Council on Education UCLA, ______. A: more than half of college freshmen planned to seek advanced degrees B: men, for the first time in the history of the survey, were more likely than women to pursue ail major types of advanced degrees C: in 1993, more men than women sought such degrees D: both A and C