举一反三
- What are the underlying objectives that could be reached through promotion?
- What are the purpose of product promotion ( )? A: To increase sales of products B: To differentiate the product from the competitor’s product C: To stimulate demand for a product D: To provide information about the features and uses of the product
- What may be included in a product promotion? （ ） A: Color B: Distribution channel C: Design D: Functions
- Teaching objectives include the following categories __________. A: knowledge objectives B: emotion objectives C: ability objectives D: all of above
- 【单选题】市场营销组合指的是() A. product 、price、place、power B. product 、price、public、promotion C. product 、price、place、promotion D. process 、price、place、promotion
内容
- 0
____ is mentioned above, the number of students in senior high schools is increasing. A: As B: That C: Which D: What
- 1
Which of the following ways of product promotion is NOT mentioned in the Text? A: Contacting possible customers by telephone. B: Advertising it on billboards. C: Using direct marketing mailshots. D: Advertising it on radio.
- 2
美国伊·杰·麦卡锡教授首先将市场营销学的研究内容概括为易于记忆的“4Ps”，具体是指（ ） A: Product、Power 、Promotion、Price B: Product、Place 、Promotion、Price C: Product、Place 、Promotion、Public D: Product、Place 、Promotion、Public relations
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What experiences can the product bring to consumers in a popular sense? A: loving B: interesting C: useful D: all of the above
- 4
Sales promotion consists of forms of promotion such as coupons, product samples, and rebates that support advertising and selling.