A company's ________ includes all the experiences the customer will have on the way to obtaining and using the offering. A: value proposition B: value delivery system C: customer-value analysis D: total customer benefit E: total customer cost

What are the customer values? A: Purchase value B: Word of mouth value C: Transaction value D: knowledge value

The costs of _______ are much lower than the costs of recruiting new customers. A: customer satisfaction B: customer loyalty C: customer value D: customer retention

The task of any business is to deliver customer value at a profit.

Customer equity refers to the total combined customer lifetime value of all of the company's current and potential customers.

Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'? A: historical value B: current value C: potential value D: surplus value

4C理论不包括（） A: 顾客便利（Convenience for the customer） B: 顾客价值与利益(Customer Value and Benefits) C: 顾客行为(Customer behavior) D: 沟通(Communication)

_________ is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else. A: Customer satisfaction B: Customer loyalty C: Customer value D: Customer retention

Business will ultimately _______ the rewards of value from consumers in the forms of sales, profits and long-term customer equity.

30、以下哪个不属于3Vs的范畴（ ）A、Value Proposition 价值主张B、Value Network 价值网络C、Valve Delivery 价值传递D、Value Customer 价值顾客