• 2022-05-30
    In the market research phase, research is either primary or secondary research, which of the following ones are primary research data?
    A: Data collected from surveys
    B: Data collected from feedback
    C: Data collected from library
    D: Data collected from journal
  • A,B

    内容

    • 0

      The first step in the marketing research process is to A: define the problem and determine the present situation. B: collect relevant data from primary and secondary sources. C: analyze the research data. D: decide upon the best ethical solution.

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      中国大学MOOC: Raw data collected from customers are not enough to tell anything about customer insights.

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      中国大学MOOC: Which research method can be used to collect primary data?

    • 3

      In the conclusion section of a research article, the following moves are showing the main contents except for: A: summarizing the study B: presenting the data C: evaluating the study D: deductions from the research

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      Since secondary data provide a good starting point for research and often help define problems and research objectives, companies do not need to collect primary data.