The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________.
A: supply chain
B: value chain
C: demand chain
D: value proposition
A: supply chain
B: value chain
C: demand chain
D: value proposition
举一反三
- Which are various names of supply chain? () A: Value chain B: Demand chain C: Logistics<br/>network D: warehouses
- Which of these services facilitates the function of the value chain but is not considered a core element of the supply chain?（）
- Which of the following isnota component of supply chain planning? A: Consumer forecasting B: Supply collaboration C: Supply chain security D: Demand plan
- Which of the following description of supply chain management is true?( ) A: Supply chain management aims to minimize customer value and publicize the product. B: Supply chain management emphasizes the independent operation of each unit. C: A very clear and effective supply chain involves collaborative work between roles and systems. D: Successful supply chain management may lower the efficiency of the movement and storage of materials.
- Which of the following is NOT a support activity in the value chain?