• 2021-04-14
    为什么你需要在你已经进行了市场细分,并确定了潜在的终端用户之后构造一个终端用户画像?Why do you need an End User Profile after you've already conducted market segmentation and indicated potential end users?
  • 即使你已经在你的市场细分探索到潜在的最终用户,有可能目标最终用户还是有很大多样性。There is likely to still be a lot of variety among your target end users, even after you've explored potential end users in your market segmentation

    内容

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      What is the goal of creating an End User Profile? 建立终端用户介绍的目标是什么?

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      你的最终用户形象的重要副产品是“反用户形象” -当你专注于一个特定的市场,你放弃的那些终端用户。The important by-product of profiling your persona is the understanding you develop about the "Anti-Persona" – the target end user you deselect from your pursuit, while you focus on one specific market. 讨论Discuss

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      Market segmentation is: 市场细分是: A: Plan to hire sales staff 招募销售人员的计划 B: Analysis of company marketing programs 公司市场营销项目分析 C: Categorization of markets and end users for a product 对产品的市场和终端用户的分类 D: Market entry strategy 市场进入策略

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      Why do you want a new job ______ you've got such a good one already?

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      Why should you want to develop a good Persona profile? 你为什么应该要开发一个人物画像?