A prevalent criticism about BCG Matrix is that market growth is not the only indicator for attractiveness of a market, and high market share is not the only success factor.
举一反三
- 中国大学MOOC: A prevalent criticism about BCG Matrix is that market growth is not the only indicator for attractiveness of a market, and high market share is not the only success factor.
- Stars, one of the four business groups in the BCG matrix, are characterized by low growth and low market share.
- 7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.
- The market refers to the enterprise with the highest market share in the market of related products.
- They have only beenthe market for a couple of weeks.