• 2021-04-14
    Technology has played a role in the decline and transformation of newspapers in the last half of the 20th century: I. The decline: Newspapers were no longer considered the primary sources of news. Reasons: A. Sociological forces in post-World War II America, including _______ and _______. B. The advent of electronic media such as radio and later television. Television’s ______ and ______ contributed to the continuing decrease of American newspapers, especially _______, in _______.
  • a change to a largely suburban society  increased use of automobiles  ease of use  entertainment value  afternoon papers  the second half of the 20th century

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      American troops played an important role in turning the tide of the World War I. A: 正确 B: 错误

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      With advertisements,______. A: modem life is much easier B: everything can be accomplished C: newspapers are less fascinating D: commercial radio and television companies make less profit

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      Newspapers are expected to provide the ________ news.

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      中国大学MOOC: American troops played an important role in turning the tide of the World War I.

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      Passage 6 Who won the 2008 World Cup soccer game? What happened at the United Nations? How did the critics like the new play? Just when an event takes place, newspapers are on the streets to give the details. Wherever anything happens in the world, reporters are on the spot to gather news. Newspapers have one basic purpose – to get news as quickly as possible from their source, from those who make it to those who want to know it. Radio, television, and other inventions brought competition for newspapers, so did the development of magazines and other means of communication. However, this competition merely stimulated the newspapers to quickly make use of the newer and faster means of communication to improve the speed of their own operations. Today more newspapers are printed and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers informed of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices through advertising. Most depend on advertising for their very existence. Newspapers are sold at a price that fails to cover even a small part of the production cost. The main source of income for most newspapers is advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This is measured in terms of circulation (发行量): How many people read the newspaper? Circulation depends, to some extent, on the work of the circulation department and on the services or entertainment offered in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information about the community, city, country, state, nation, and world – and even outer space.