Rose says a widespread problem about exhibitions is that ______.
A: exhibitors’ normal routines are disrupted by participating
B: organisers lack accurate knowledge of markets
C: visitors rarely place orders at an exhibition
A: exhibitors’ normal routines are disrupted by participating
B: organisers lack accurate knowledge of markets
C: visitors rarely place orders at an exhibition
举一反三
- Which of the following statements about markets is most accurate?
- Visitors interested in hearing about the museum exhibitions in great detail should take a guided tour of the ______. A: (A) container B: (B) facility C: (C) amendment D: (D) approach
- Which of the following is not mentioned by Mr. Robbins as a benefit of participating in trade fair? A: Testing new markets B: Demonstrating products or services. C: Learning about novelties
- Preparing for ExhibitionsAn exhibition is an excellent way of generating new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends., An exhibition should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. The success of any show is greatly influenced by the way exhibitors market themselves.If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. (8) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10) (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event. (12) ". 9（） A: A number of exhibition organizations also provide free guides and services. B: Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time. C: Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments. D: Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology. E: Make sure that any mail sent out about your company has details of your participation. F: The cost of exhibition space, transportation, and other related issues need to be considered well in advance. G: The success of any show is greatly influenced by the way exhibitors market themselves.
- Preparing for ExhibitionsAn exhibition is an excellent way of generating new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends., An exhibition should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. The success of any show is greatly influenced by the way exhibitors market themselves.If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. (8) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10) (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event. (12) ". 10（） A: A number of exhibition organizations also provide free guides and services. B: Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time. C: Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments. D: Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology. E: Make sure that any mail sent out about your company has details of your participation. F: The cost of exhibition space, transportation, and other related issues need to be considered well in advance. G: The success of any show is greatly influenced by the way exhibitors market themselves.