A: Questionnaire
B: Interviews
C: Focus groups
D: Books
举一反三
- Primary data can be obtained through observation.
- Marketers can collect primary data in the following main ways（ ）。 A: observation B: focus groups C: surveys D: behavioral data
- Which information collection method is not for primary information? A: Interviews B: Observation C: Read the news paper D: Focus Groups
- () Refers to the "basic color" that cannot be obtained through the mixing of other colors. A: red B: gray C: primary color D: blue
- The British Airways Internet site provides a questionnaire instrument that can be answered electronically. Which of the four methods of data collection is involved when people complete the questionnaire?
内容
- 0
Access to a hold can be obtained through _( )(1.0) A: forecastle B: peak tanks C: tween deck D: hatches
- 1
Which of the following descriptions of focus groups are correct? A: Group inquiries can address very specific topics and issues in depth. B: Focus group can readily obtain the opinion of the participnts who represent special segments of the populations. C: Focus group is also marked as subjective-oriented in selectivity. D: Focus group can highly protect the practitioners' benefits.
- 2
Dissertations can be solely based on secondary data without the need<br/>for primary data.() A: √ B: ×
- 3
Which of the following represents a technique used to obtain primary data? A: gaining access to an unpublished government report from the Federal Trade Commission (FTC) B: conducting personal interviews with potential customers C: establishing a database to store and cross-index articles from leading academics and researchers D: reviewing the best-selling trade books and textbooks that present marketing principles
- 4
Surveys can be conducted ( ) compared to other methods of primary data collection such as observation and experiments