________ is the practice wherein an organization gives another organization the right to use its brand name, technology, or product specifications in return for a fee usually based on sales.
A: Global sourcing
B: Exporting
C: Subsidizing
D: Licensing
A: Global sourcing
B: Exporting
C: Subsidizing
D: Licensing
举一反三
- ________ is the practice wherein an organization gives another organization the right to use its brand name, technology, or product specifications in return for a fee usually based on sales.
- The ways of organizing the markeitng department include ( ). A: Organziation by funcition B: Organizatipon by product C: Organization by brand D: Organization by geographic region E: Organization by market management
- ( ) is the most common way of organizing marketing function. A: Organziation by funcition B: Organizatipon by product C: Organization by brand D: Organization by management
- When the organization tries to expend in terms of sales product line, number of employees, or similar measures, the company should use .
- Which of the following options that can be the subject of an international licensing contract are ( ) A: The right to the use of patented technology B: The right to the use of trademark C: The right to the use of complete sets of equipment D: The right to the use of proprietary technology