The product life cycle begins when a new product is launched into the market and ends when the product is withdrawn from the market.
举一反三
- Four stages of product life cycle: Market _______ Market _______ Market _______ Market _______
- They had no sooner set up the office in the city _____ a new product was launched in the market. A: as B: than C: when D: then
- The concept of “three levels of a product” actually comes in play when you begin to market a product for your business or when you want to analyze a product.( )
- Compared with the traditional design, the design scope of DFE will A: Be reduced from the whole life cycle of the product to the product itself B: Be extended from the product itself to the whole life cycle of the produc C: Be traced from the product itself back to the raw material acquisition D: Be extended from the product itself to the end-of-life and recycling of the product
- The goal of positioning is to create a clear and positive image about____.( ) A: how a product competes against competitors B: what a product is about C: where consumers can get a product D: when a product will reach the market