5 Making people feel guilty is a way that advertisers use to make people buy their product.
举一反三
- The ____________ of a product means the special feature that makes people want to buy a product.
- All of the following underlined words and expressions are related to advertising. Read them closely and then use them to complete the passage that follows. Make changes if necessary. Most people see and hear a mass of advertising messages every day. And people respond to the many devices that advertisers use to gain their attention. Advertising is a big business --and, to many people, a fascinating one filled with attraction and excitement. The purpose of an advertisement is to make people respond --to make them react to an diea, such as helping to prevent forest fires. They had to find many thousands of customers in order to stay in business. The most effective way to sell something is through person-to-person contact. To me, advertising is a(n) 1) _____ business. It is a business 2) _____ and excitement. It distributes 3) _____ advertising messages among a large number of consumers every day. In order to 4) _____, advertisers have to use many devices to make them 5) _____ their selling messages. This is the only 6) _____ way to find thousands of people who buy their goods. This is also the only way to 7) _____.
- The devices ______(use) by advertisers to gain people's attention seem to be effective.
- It is not advisable to use the general, all-covering apology because______. A: it gets one into the habit of making empty promises B: it may make the other person feel guilty C: it is hurtful and insulting D: it is vague and ineffective
- The use of music in supermarkets______ A: may lead customers to pay more for a product B: can increase sales of a specific product C: makes people buy more foreign wine D: causes customers to buy more in the shop