举一反三
- 5.Working hard to offer sufficient information will help customers make buying decisions.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- Which of the following statements is false？（ ） A: Financial accounting information can be used for internal reporting purposes. B: Cost accounting can only be used to provide inventory valuations for internal reporting. C: Management accounting provides information relevant to decision making, planning, control and evaluation of performances. D: Routine information can be used to make decisions regarding both the long term and the short term.
- Precision marketing is actually making full use of various ______to push the marketing information to more accurate users, so as to save the marketing cost and maximize the marketing effect. A: traditional media B: the new media
- is an information system that identifies, records, and communicates the economic events of an organization to interested users for the purpose of making decisions and informed judgments.
内容
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Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.
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中国大学MOOC: The ________ purpose of PM systems is to furnish valid and useful information for making employment decisions, including salary adjustments, promotions, and terminations.
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Marketing is an approach to business that puts ______ at the heart of business decisions.
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Management decisions focus on the use of products, while marketing decisions focus on the use of funds.
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With the recent explosion of information technologies, ________. A: most marketing managers are overloaded with data and often overwhelmed by it B: most marketing managers are concerned solely about the duplication of content C: companies have ceased to feel the need for marketing information systems D: companies have ceased to maintain internal databases E: it has become more difficult and expensive to obtain primary data