Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
举一反三
- ________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
- Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.
- What is the effective marketing strategy used by a company to expand their customer base from one thousand to a million ? A: Digital marketing B: Traditional media marketing C: Mass marketing D: Word-of-mouth marketing
- Internal information is almost always sufficient for making marketing decisions.
- When the information gained by marketing research will improve the quality of the marketing decision, we don’t consider the expenditure. A: True B: False