举一反三
- ________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
- Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.
- What is the effective marketing strategy used by a company to expand their customer base from one thousand to a million ? A: Digital marketing B: Traditional media marketing C: Mass marketing D: Word-of-mouth marketing
- Internal information is almost always sufficient for making marketing decisions.
- When the information gained by marketing research will improve the quality of the marketing decision, we don’t consider the expenditure. A: True B: False
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With the recent explosion of information technologies, ________. A: most marketing managers are overloaded with data and often overwhelmed by it B: most marketing managers are concerned solely about the duplication of content C: companies have ceased to feel the need for marketing information systems D: companies have ceased to maintain internal databases E: it has become more difficult and expensive to obtain primary data
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1. what is the relationship between marketing and marketing research
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After collecting the relevant information, the next step in the marketing research process is to ________.
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Which of the following methods of market research is not an example of "primary research"? ( ) A: Questionnaires B: A company’s own sales statistics and records C: Test marketing D: Consumer panels
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What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research