3.What does Jack Duckett say about toilet paper?
A: Special offers would promote its sales.
B: Consumers are loyal to certain brands.
C: Luxurious features add much to the price.
D: Consumers have a variety to choose from.
A: Special offers would promote its sales.
B: Consumers are loyal to certain brands.
C: Luxurious features add much to the price.
D: Consumers have a variety to choose from.
举一反三
- What does the author say about consumers facing an explosion of green claims?
- Shoppers in the UK are spending less money on toilet paper to save money, research has shown. Penny-pinching UK consumers choose cheaper products from discounters such as Aldi and Lidl rather than luxury alternatives. This has wiped 6% off the value of the soft tissue paper market in the UK. It has shrunk from £1. 19 billion in 2011 to £1. 12 billion in 2015 , according to a new report from market research company Mintel. Furthermore, the future of the market looks far from rosy, with sales expected to fall further to £1.11 billion in 2016. In the last year alone, despite an increase in the UK population and a subsequent rise in the number of households, sales of toilet paper fell by 2% , with the average household reducing their toilet roll spending from £43 in 2014 to £41 in 2015. Overall, almost three in five people say they try to limit their usage of paper—including facial tissue and kitchen roll—to save money. "Strength, softness and thickness remain the leading indicators of toilet paper quality, with just a small proportion of consumers preferring more luxurious alternatives, such as those with flower patterns or perfume," said Mintel analyst Jack Duckett. "These extra features are deemed unnecessary by the majority of shoppers, which probably reflects how these types of products are typically more expensive than regular toilet paper, even when on special offer." While consumers are spending less on toilet paper, they remain fussy—in theory at least—when it comes to paper quality. Top of Britons' toilet paper wish list is softness (57%) followed by strength (45%) and thickness (36%). One in 10 buyers rank toilet rolls made from recycled paper among their top considerations, highlighting how overall the environment is much less of a consideration for shoppers than product quality. In a challenge for manufacturers, 81 % of paper product users said they would consider buying recycled toilet tissue if it were comparable in quality to standard paper.
- 4 Complete the sentences on the right. The meaning must stay the same. ► There has been a sharp fall in sales. Sales have fallen sharply. 1 There was significant growth in sales. Sales ________. 2 There was a gradual rise in the price. The price ________. 3 There was a slight fall in profits. Profits ________. 4 There has been stability in costs. Costs have remained ________. 5 There has been a steady rise in sales. Sales have ________.
- 27 What does Elena Chan say about internet sales?
- Price not only pays for your cost of goods and profit, it does much more, such as ( ). A: communicating about the product B: conveying how a consumer should consume the product C: setting quality expectations D: segmenting the consumers