A: manipulation
B: commonality
C: lifeblood
D: profitability
举一反三
- The 7P theory of service marketing is on the basis of product, price, promotion and distribution add______ A: Physical Environment B: People C: Process D: psychological factor
- In marketing mix, ________ ferers to what the business or profit organization offers to its prospective customers or clients.( ) A: Price B: Product C: Place D: Promotion
- 中国大学MOOC: The Business of Marketing1. Ask the average person on the street what marketing is and they’ll tell you it’s about “selling stuff”. That’s fundamentally true, but marketing is not simply the act of sales, but how that sale is made. We are all surrounded by marketing 24/7 and each of us is already a marketer in our own way.2. How do the professionals define marketing? According to the American Marketing Association, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”3. The World Marketing Association defines marketing as “the core business philosophy that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.”4. And finally, the U.K.’s Chartered Institute of Marketing says that “marketing is the management process for identifying, anticipating and satisfying consumer requirements profitably.”5. If we just look at the commonalities of these three definitions, we can see that, in essence, marketing is: a) discovering and giving consumers what they want and need, and b) doing this at a profit.6. Professor Jerome McCarthy of Michigan State University wrote a book in the 1950s and defined the 4 Ps of marketing: product, place, price and promotion. This book provided a clear structure to the oldest profession on the planet and became the very definition of marketing.7. In order to better understand marketing, develop your own definition of the term. For example, I think of marketing as the manipulation of product, price, distribution, promotion and people to satisfy consumers at a profit. Manipulation is a charged word, especially when we talk about manipulating people. However, manipulation is important because as a marketer, I control each of the tools of marketing and manipulate them to maximize impact on the market. 8. As a marketing manager, I manipulate what a product looks like, smells like, and feels like. I manipulate how much should be charged for my product. I manipulate tools in my promotion tool kit in hopes of enticing consumers to buy my product. There are the 4 Ps of marketing as highlighted by McCarthy. To these we have added a fifth P: people.Questions: 1. How many definitions of marketing can you find from paragraph 1-5? 2. And which is better according to what youve learnt about definitions?
- Issues of price, place, promotion, and product are ____ conventional concerns in planning marketing strategies.
- The 5Ps of marketing are people, product, price, place and promotion.
内容
- 0
4Ps市场营销组合是指( )。 A: 产品(Product).促销(Promotion ).人员(people).有形展示(Physical evidence ) B: 分销（place）、产品（product）、价格（price）、过程（process） C: 产品（product）、价格（price）、分销（place）、促销（promotion） D: 产品（product）、价格（price）、人员（people）、过程（process）
- 1
【单选题】市场营销组合指的是() A. product 、price、place、power B. product 、price、public、promotion C. product 、price、place、promotion D. process 、price、place、promotion
- 2
Producer surplus is equal to: A: the difference between the highest market price consumers are willing to pay for a product and the minimum amount producers are willing to accept for that product. B: the difference between the market price consumers are willing to pay for a product and the actual price they pay. C: the price a producer receives for a product minus the marginal cost of production. D: the economic profit earned from the sale of a good, minus its marginal cost of production.
- 3
Business people must take criticisms of marketing seriously because A: it affects the product's functionality. B: it identifies the consumers buying the product C: many consumers have the same attitude D: businesses need the demographic data
- 4
Economic profit() A: will never exceed<br/>accounting profit. B: is most often equal<br/>to accounting profit. C: is always at least<br/>as large as accounting profit. D: is a less complete<br/>measure of profitability than accounting profit.