4C Theory was proposed by __________.
A: Jerome McCarthy
B: Robert Lauterborn
C: Ralph Star Butler
D: Philip Kotler
A: Jerome McCarthy
B: Robert Lauterborn
C: Ralph Star Butler
D: Philip Kotler
举一反三
- __________ put forward Marketing Mix or The 4Ps of Marketing in the 1960s. A: Ralph Star Butler B: Philip Kotler C: Robert Lauterborn D: Jerome McCarthy
- 国市场学家罗伯特劳特伯恩（Robert Lauterborn）提出的“4C”是指
- Robert L. Katz proposed ________.
- As for the formation and changes of attitudes, Leon Festinger, an American psychologist, proposed '( )'. A: Theory of participating changes B: Cognitive dissonance theory C: Theory of attitude balance D: Theory of phase transitions
- The two-factor theory—also known as the motivation-hygiene theory—was proposed by ________. A: David McClelland B: Abraham Maslow C: Douglas McGregor D: Frederick Herzberg