__________ put forward Marketing Mix or The 4Ps of Marketing in the 1960s.
A: Ralph Star Butler
B: Philip Kotler
C: Robert Lauterborn
D: Jerome McCarthy
A: Ralph Star Butler
B: Philip Kotler
C: Robert Lauterborn
D: Jerome McCarthy
举一反三
- 4C Theory was proposed by __________. A: Jerome McCarthy B: Robert Lauterborn C: Ralph Star Butler D: Philip Kotler
- When comparing the services marketing mix to the physical goods marketing mix in terms of the 'Ps' framework, which of the following is not one of the additional three 'Ps' of services marketing?
- A product's marketing _________ is the combination of the 4 Ps: product, price, place and promotion. A: segment B: share C: strategy D: mix
- In the marketing mix, _______is about the product's features.
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing