• 2021-04-14
    中国大学MOOC: In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.
  • 内容

    • 0

      中国大学MOOC: All of the following are elements in a marketing mix except ______ .

    • 1

      Traditionally, many people think of marketing as only advertising and selling. But in this new century, marketing must be understood in the sense of satisfying customer needs.

    • 2

      中国大学MOOC: Marketing is more concerned with creating, building, _________ and ________ relationships with customers.

    • 3

      _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix

    • 4

      traditional marketing