中国大学MOOC: _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.
Marketing mix
举一反三
- _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
- 中国大学MOOC: In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.
- ________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation
内容
- 0
The marketing department couldn’t find any reason why the new product didn’t sell.
- 1
The Marketing Department of the company is planning a big p_____ for a new product.
- 2
In test marketing stage, the product and its proposed marketing programme are tested in real market settings within a large scale.
- 3
Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager.
- 4
In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.