The 7Ps of marketing mix is mainly applicable to product marketing.
举一反三
- Setting the competitive positioning for the product and creating a detailed marketing mix is called target marketing.
- When comparing the services marketing mix to the physical goods marketing mix in terms of the 'Ps' framework, which of the following is not one of the additional three 'Ps' of services marketing?
- A product's marketing _________ is the combination of the 4 Ps: product, price, place and promotion. A: segment B: share C: strategy D: mix
- The marketing mix is the set of ideas that the firms have in doing its marketing.
- In the marketing mix, _______is about the product's features.