举一反三
- A product's marketing _________ is the combination of the 4 Ps: product, price, place and promotion. A: segment B: share C: strategy D: mix
- The 7Ps of marketing mix is mainly applicable to product marketing.
- You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition
- Adjusting the marketing mix for a product may allow an organisation to reposition it in the minds of consumers.
- Setting the competitive positioning for the product and creating a detailed marketing mix is called target marketing.
内容
- 0
Which one is not the element of marketing mix? A: Product B: Place C: Promotion D: Planning
- 1
What are the purpose of product promotion ( )? A: To increase sales of products B: To differentiate the product from the competitor’s product C: To stimulate demand for a product D: To provide information about the features and uses of the product
- 2
All of the following are elements in a marketing mix except ______ . A: plan B: place C: price D: product
- 3
The difference between the product line and the product mix is the product mix is the combination of all the product lines. (<br/>)
- 4
The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing