The price positioning of Starbucks is “affordable luxury for less people”.
举一反三
- ________ positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs. A: More for more B: More for the same C: More for less D: Same for less
- By establishing a high reference price, the company wants to _______. A: cut down its fat margins B: launch more affordable products C: attract people's attention to its products D: make the product prices look lower and affordable
- The longer he stayed there, ___________. A: he liked the people less B: he liked the people the less C: less he liked the people D: the less he liked the people
- STP指的是（ ）。 A: Price B: Segmentation C: Targeting D: Positioning E: Product
- The price of magazines had dropped so that they were _______ for the working class. A: unaffordable B: affordable C: understandable D: unbelievable