中国大学MOOC: The famous American Marketing Association defines advertising as “the personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media”.
举一反三
- Advertising is a composed non-personal communication of information, paid for by identified sponsors.
- What media do companies usually use to advertise their products or services?
- 中国大学MOOC: The letter-head usually includes essential information about the writer.
- It is usually inappropriate for persuasive speakers to refer to their personal experience in an attempt to bolster their credibility.
- 中国大学MOOC: Your body _____ usually gives other people information about how you really feel.