Advertising is a composed non-personal communication of information, paid for by identified sponsors.
举一反三
- 中国大学MOOC: The famous American Marketing Association defines advertising as “the personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media”.
- Advertising is all of the following EXCEPT ________. A: paid for B: nonpersonal C: must have an identified sponsor D: word of mouth
- Social media must include A: Online News B: Online communication C: Personal information D: Social connections
- Information structure is composed of given information and new information.
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling