Group influences on consumer behaviour comprise social and cultural factors.
举一反三
- The broad influences on consumer behaviour can be categorised as _________.
- Which of the following influences perceptions ? A: social roles B: cultural factors C: expectations D: A, B, and C
- Culture and social are all examples of which broad influence on consumer behaviour?
- Macro-environment Factors are the uncontrollable factors.
- Macro-environment Factors are the external factors.