Culture and social are all examples of which broad influence on consumer behaviour?
举一反三
- The broad influences on consumer behaviour can be categorised as _________.
- Group influences on consumer behaviour comprise social and cultural factors.
- A “customer culture”refers to the social and political influence on customers.
- 1. Marketing communications can influence a consumer’s level of self-esteem. Exposure to advertisements can trigger a process of social comparison, in which a person tries to evaluate his or her self by comparing it to the people shown in advertising images. （ ）A consumer’s level of self-esteem is the effect of a process of social comparison.
- Which two philosophies dominating Chinese culture greatly influence Chinese food culture?