Inthefollowingpassage,thereare20blanksrepresentingwordsthataremissingfromthecontext.Youaretoputhackineacho/theblanksthemissingword.Writeyouranswersonthe<b>ANSWERSHEET</b>.Thetimeforthissectionis20minutes.<br/>Publicimage____(1)tohowacompanyisviewedbyitscustomers,suppliers,andstockholders,bythefinancialcommunity,bythecommunitiesinwhichitoperates,andbythefederalandlocalgovernments.Publicimageiscontrollable____(2)aconsiderableextent,justastheproduct,price,place,andpromotionalefforts____(3).<br/>Afirm’spublicimage____(4)avitalroleintheattractivenessofthefirmanditsproductstoemployees,customers,____(5)tosuchoutsidersasstockholders,suppliers,creditors,governmentofficials,aswellasvariousspecialgroups.____(6)somethingsitisimpossibletosatisfyallthediversepeople:forexample,anewhighlyautomatedplantmaymeetthe____(7)ofcreditorsandstockholders,butitwillundoubtedlyfindresistance____(8)employeeswhoseetheir____(9)threatened.Ontheotherhand,high-qualityproductsandservicestandardsshouldbringalmostcompleteapproval,____(10)low-qualityproductsandfalseclaimswouldbewidelylookeddownupon.<br/>Afirm’spublicimage,if____(11)isgood,shouldbetreasuredandprotected.Itisavaluableassetthatusuallyisbuilt____(12)overalongandsatisfyingrelationshipofafirmwithitscustomers.Ifafirmhasdevelopedaquality____(13),thisisnoteasilycounteredorimitatedbycompetitors.<br/>____(14)animagemayenableafirmtochargehigherprices,towoothebestdistributorsanddealers,toattractthebestemployees,toexpectthe____(15)favorablecreditorrelationshipsandthe____(16)borrowingcosts.Itshouldalsoallowthefirm’sstocktocommandahigherprice-earningsratiothanotherfirmsintheindustry____(17)suchagoodreputationandpublicimage.Anumber____(18)factorsaffectthepublicimageofafirm.____(19)includephysicalfacilities,contactsofoutsiderswithcompanycompetitors,productqualityanddependability,pricerelated____(20)competitors,customerservice,thekindofadvertisingandthemediaandprogramsused,andtheuseofpublicrelationsandpublicity.