Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.
Before planning a marketing program in a new country, a seller should understand the ways that consumers in that country think about and use the product. To succeed abroad, a company must adapt to local cultural values and traditions rather than trying to force its own. Examples could include the following: French men use twice as many grooming aids as women, many Chinese eat on the way to work, and religious imagery (such as Hindu gods) used in a promotion could easily be considered offensive.
举一反三
- 1. In today’s multicultural world, it’s important to recognize cultural differences, particularly when dealing with cross-cultural business situations.
- What is the most important requirements for foreign business negotiation? ( ). A: Establish a correct awareness of foreign business negotiation B: Be familiar with national policies, international commercial law and international practices C: Do a good job of investigation and preparation before negotiations D: Correctly recognize and treat cultural differences
- _______ fashion differs from country to country may reflect the cultural differences from one aspect.
- III Judge whether the statements are true or falsequestion 1-5 are based on this passage1. In today’s multicultural world, it’s important to recognize cultural differences, particularly when dealing with cross-cultural business situations.
- There are both cultural universals and cultural differences in VC.
内容
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What other cultural differences between China and the West do you know?
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In joint ventures, cultural differences will lead to cultural conflicts, unless they have a cultural translator.
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The cultural differences in presenting graphs in business meetings may cause cultural ________.
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5. If we don't carefully understand the differences in cultural connotations of these words, we will suffer_______________ in cross-cultural communication.
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Cultural differences are only just differences in language, food, appearances, and personal habits.