With the recent explosion of information technologies, ________.
A: most marketing managers are overloaded with data and often overwhelmed by it
B: most marketing managers are concerned solely about the duplication of content
C: companies have ceased to feel the need for marketing information systems
D: companies have ceased to maintain internal databases
E: it has become more difficult and expensive to obtain primary data
A: most marketing managers are overloaded with data and often overwhelmed by it
B: most marketing managers are concerned solely about the duplication of content
C: companies have ceased to feel the need for marketing information systems
D: companies have ceased to maintain internal databases
E: it has become more difficult and expensive to obtain primary data
举一反三
- With the recent explosion of information technologies, companies are finding it difficult to generate marketing information in great quantities.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- Most<br/>companies have moved from target<br/>marketing and towards niche<br/>marketing. A: TRUE B: FALSE
- What goals do most companies use e-commerce to achieve?（ ） A: Improved marketing B: Other options are correct C: Better information for control D: Cost reducing
- marketing researchers and marketing managers