A luxury product which is high quality and expensive is a(n) _____ product.
A: downmarket
B: upmarket
C: middle-market
D: mass market
A: downmarket
B: upmarket
C: middle-market
D: mass market
举一反三
- ________ goods are of very high quality and intended to be bought by rich people. A: Downmarket B: Upmarket C: Valuable D: Expensive
- ________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation
- Four stages of product life cycle: Market _______ Market _______ Market _______ Market _______
- The concept of “three levels of a product” actually comes in play when you begin to market a product for your business or when you want to analyze a product.( )
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products