Which of the following is the aim of the product concept?
A: focus on the target market and make products that meet those customers' demands
B: focus on making continuous product improvements
C: market only those products with high customer appeal
D: improve the marketing of a firm's best products
A: focus on the target market and make products that meet those customers' demands
B: focus on making continuous product improvements
C: market only those products with high customer appeal
D: improve the marketing of a firm's best products
举一反三
- Which of the following ways is more effective to persuade customers to buy a product? A: Say that the products are very popular. B: Let customer try the product. C: Persuade customer that the product will make his/her life better. D: Only say that it is cheap.
- Which of the following firms is likely to have a high level of resource flexibility A: A firm that uses a line process B: A firm that produces only one product C: A firm whose products have stable demand D: A firm that frequently introduces new products
- Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive
- Which of the following is least accurate regarding product development and marketing for firms under monopolistic competition A: Firms that bring new and innovative products to the market face relatively more elastic demand curves than their competitors. B: Relative to other types of competition, product innovation is critical to the pursuit of economic profits. C: Advertising is necessary to communicate the uniqueness of the firm’s products relative to its competitors.
- The objective of market segmentation is to minimize risk by determining which products have the best chances for （）of a target market and determining the best way to （） to the market.