A: Four steps in brand growth
B: Annual sales
C: Brand growth strategies
D: Analysis of the American market
举一反三
- Which of the following strategies wins by merging and acquiring other good companies of their brand names and technologies? A: Global strategy B: Differentiation strategy C: Diversification strategy D: Growth strategy
- The Sales & Marketing Department decides to focus on the Asian market first.
- What is the value of innovation? （ ） A: Sustain loyal customers B: Gaining competitive advantage C: Growth and success D: Enhance brand value
- 营销目标() A: brand<br/>loyalty B: brand<br/>value C: buying<br/>habit D: buying<br/>motivation E: consumer<br/>survey F: customer<br/>service G: distribution<br/>channel H: market<br/>potential I: market<br/>research J: market<br/>share K: market<br/>size L: marketing<br/>goal M: marketing<br/>plan N: product<br/>image O: reference<br/>price P: sales<br/>analysis Q: sales<br/>promotion
- In the example of KFC, what makes KFC China a STAR in those four profit centers?( ) A: special food menu B: all of above C: high market share and high sales growth rate D: an aggressive strategy
内容
- 0
Sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the longer term。（ ）
- 1
Which of the following is most closely related with the organic growth of an organization? A: acquiring a product or service brand B: entering new market places C: increasing the operational profitability D: developing new products from within
- 2
Which of the following is most closely related with the organic growth of an organization? A: acquiring a product or service brand B: entering new market places C: increasing the operational profitability D: increasing productivity of employees E: developing new products from within
- 3
1. Since it is their first time to attend the fair, they will focus on sales promotion and brand promotion. ( )
- 4
The pricing objectives include: A: pursue profit B: maintain business C: improve market share D: adapt to price competition E: achieve sales growth