营销目标()
A: brand
loyalty
B: brand
value
C: buying
habit
D: buying
motivation
E: consumer
survey
F: customer
service
G: distribution
channel
H: market
potential
I: market
research
J: market
share
K: market
size
L: marketing
goal
M: marketing
plan
N: product
image
O: reference
price
P: sales
analysis
Q: sales
promotion
A: brand
loyalty
B: brand
value
C: buying
habit
D: buying
motivation
E: consumer
survey
F: customer
service
G: distribution
channel
H: market
potential
I: market
research
J: market
share
K: market
size
L: marketing
goal
M: marketing
plan
N: product
image
O: reference
price
P: sales
analysis
Q: sales
promotion
举一反三
- Which of following is not market segmentation? ( ) A: Segmenting<br/>business market B: Segmenting<br/>local market C: Segmenting<br/>consumer market D: Segmenting<br/>international market
- If<br/>the Fed expects currency holdings to rise, it conducts open market<br/>______to offset the expected _______in reserves. A: purchases;<br/>increase B: purchases;<br/>decrease C: sales;<br/>increase D: sales;<br/>decrease
- The<br/>homogeneity of customer needs is the internal basis for market<br/>segmentation. ()
- The societal marketing concept seeks to establish a balance between<br/>________.<br/>() A: customer lifetime value and customer equity B: an inside-out perspective and an outside-in perspective C: consumer short-run wants and consumer long-run welfare D: marketing mixes and market offerings
- If the price of oak lumber increases, what happens to consumer<br/>surplus in the market for oak cabinets? () A: Consumer<br/>surplus increases. B: Consumer<br/>surplus decreases. C: Consumer<br/>surplus will not change consumer surplus; only producer surplus<br/>changes. D: Consumer<br/>surplus depends on what event led to the increase in the price of oak<br/>lumber.