C______ refers to the invention of a new word, often from the brand-name or trade-mark of a product.
举一反三
- Brands are more than just product names. They are a mark of quality, and it is the __________________ that distinguishes a product from other similar products and gives it a brand identity. （ ） A: name B: tagline C: tastes D: graphics
- What method is used to name the brand "Pizza Hut" A: Use the name of a person B: Make up a new word C: Show the product of the company D: Use a name that sounds foreign
- What contents are there in an advertisement? A: The headline B: The body text C: The illustration D: Company name/Trade mark/Brand Name E: Logo & Slogan
- The methods commonly used to express the quality include the following except for ___________. A: a.sale by sample B: b.sale by material C: c.sale by description D: d.sale by trade mark or brand name
- A trade mark is NOT _________. A: a symbol B: a label C: a device D: a product