A: name
B: tagline
C: tastes
D: graphics
举一反三
- The packaging, brand, quality and style of the material products belongs to ( ). A: core product layer B: potential product layer C: form product layer D: additional product layer
- Match the words or phrases with their synonymous terms. Sometimes more than one match is possible. 7. attribute A: agency B: company C: incongruence D: advertising mail E: marketing communication program F: media program G: inconsistency H: non-branded product I: point of engagement J: promotion K: practice helping the brand name to be well-known L: a retail bank M: quality N: the consistent support given to a brand O: to continue to buy a product rather than changing to other brands P: feature
- Our products are superior in quality any other brand available on the market. A: than B: to C: at D: on
- Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality。( )
- Use an emotional appeal when the A: product is expensive; long-lasting; or important to health, security, and financial success. B: product is inexpensive, short-lived, or nonessential. C: reader is comparing similar products from other companies. D: readers have a college education.
内容
- 0
It can be inferred from the passage that in artistic creation______. A.product is more important than process B.process is more important than product C.process and product are equally important D.both process and product are unimportant
- 1
Sale by name of origin applicable to ( ) A: Technology intensive product B: Manufactured goods of stable quality C: Product D: with a unique style not found in other regions.Standard parts
- 2
A unique selling proposition is a feature of a product that____.( ) A: satisfies customer needs B: makes it different from other similar products C: attracts consumers in the market D: is highlighted in advertisements
- 3
________ is the practice wherein an organization gives another organization the right to use its brand name, technology, or product specifications in return for a fee usually based on sales.
- 4
Using the push strategy is most appropriate when ________. A: consumers are able to perceive differences between brands B: the product being sold is an impulse item C: there is high brand loyalty for the product D: the product is a high involvement purchase E: consumers choose the brand before they go to the store