Brands are more than just product names. They are a mark of quality, and it is the __________________ that distinguishes a product from other similar products and gives it a brand identity. （ ）
A: name
B: tagline
C: tastes
D: graphics
A: name
B: tagline
C: tastes
D: graphics
举一反三
- The packaging, brand, quality and style of the material products belongs to ( ). A: core product layer B: potential product layer C: form product layer D: additional product layer
- Match the words or phrases with their synonymous terms. Sometimes more than one match is possible. 7. attribute A: agency B: company C: incongruence D: advertising mail E: marketing communication program F: media program G: inconsistency H: non-branded product I: point of engagement J: promotion K: practice helping the brand name to be well-known L: a retail bank M: quality N: the consistent support given to a brand O: to continue to buy a product rather than changing to other brands P: feature
- Our products are superior in quality any other brand available on the market. A: than B: to C: at D: on
- Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality。（ ）
- Use an emotional appeal when the A: product is expensive; long-lasting; or important to health, security, and financial success. B: product is inexpensive, short-lived, or nonessential. C: reader is comparing similar products from other companies. D: readers have a college education.