举一反三
- A loyalty card can also be named as: A: Club card B: Rewards card C: Points card D: Advantage card
- Which of the following is NOT true about loyalty card? A: The points earned for buying goods can sometimes be used as money. B: Loyalty cards enable the retailer to know customers' shopping habits. C: Loyalty cards attract customers back to the same retailer. D: With no discounts, loyalty cards can still make more sales.
- Customers with complaints _____ our products can contact our Customer Services for assistance. A: relate to B: relating to C: is related to D: was related to
- Volume-drivencosts can be easily traced to products or services.
- According to the writer, a customer-driven business model ensure customer loyalty by（） A: attaching great attention to customers’ buying inclination. B: keeping track of what customers have purchased. C: having a panorama understanding of customers. D: launching new products and services quickly.
内容
- 0
________ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. A: Shopping products B: Convenience products C: Unsought products D: Capital items E: Supplies and repair services
- 1
Passenger services are centered in the terminal building, which can be further _____into direct passenger services and airline-related passenger services.
- 2
There are very few products or services that can be improved. （ ）
- 3
4.7 What conditions are needed in order to judge whether a market is an effective market? ( ) A: The market can generate positive cash flows. B: The market has customers with the same needs. C: Products and services from scientific research meet customers' needs. D: Customers can refer to each other in the market.
- 4
8.Which of the followings is the basic feature of the low-cost positioning strategy A: Develop products or services with particularly high performance and quality for both broad and narrow markets. B: Enterprises will generally pursue performance or quality exceeding customers' expectations. C: The price of products (services) is relatively unimportant. D: The price of products or services is relatively low.