STP marketing is a three-step approach to building a targeted marketing plan. The "S” stands for separating.
错
本题目来自[网课答案]本页地址:https://www.wkda.cn/ask/jyojzpaoojmexo.html
举一反三
- The first step to design a marketing plan is ( ).
- Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager.
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- The ________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation. A: mercantile philosophy B: hierarchy of needs C: relationship approach to marketing D: marketing concept
- His plan, at the meeting last week, was to set up a committee to review the marketing plan. A: discuss B: discussing C: discussed D: to be discussed
内容
- 0
The marketer can use the marketing mix to ______ a marketing plan. A: craft B: work C: mark D: create
- 1
By methodological approach, marketing research can be categorized as
- 2
Marketing is an approach to business that puts ______ at the heart of business decisions.
- 3
All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
- 4
_____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix