STP marketing is a three-step approach to building a targeted marketing plan. The "S” stands for separating.
举一反三
- The first step to design a marketing plan is ( ).
- Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager.
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- The ________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation. A: mercantile philosophy B: hierarchy of needs C: relationship approach to marketing D: marketing concept
- His plan, at the meeting last week, was to set up a committee to review the marketing plan. A: discuss B: discussing C: discussed D: to be discussed