Which of the following is the first step in the marketing research process?
A: developing a marketing information system
B: defining the problem and objectives of the study
C: developing the research plan
D: implementing the research plan
E: interpreting and reporting the findings
A: developing a marketing information system
B: defining the problem and objectives of the study
C: developing the research plan
D: implementing the research plan
E: interpreting and reporting the findings
举一反三
- There are five steps to conduct a marketing research( ) A: Define the problem and research objectives B: Develop the research plan C: Collect the information D: Analyze the information E: Make an advertisement F: Report the<br/>findings
- Which of the following is the first step in the marketing research process?
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ） A: develop the research plan B: define the problem and research objectives C: collect the information D: analyze the information E: make the decision
- After collecting the relevant information, the next step in the marketing research process is to ________.
- Which of the following is considered a step in the marketing research process? A: designing a product to meet the need based on research B: defining the question and determining the present situation C: planning for product modifications and test advertising D: setting the price for a product